There should be only ONE language in Global Business.
Localization is more than translating your message into the target market language. It takes into account the inherent diversity of the prospective consumer. It considers their habits, preferences and point of view. Our work is technically accurate, but more than that, it is culturally relevant, so that your translated communication appeals to your global customer.
The right translation can dramatically affect how your message is received. Likewise, a poorly executed localization translation can potentially alienate your customer, discredit your brand reputation, and even lead to the ultimate failure of your project as a whole. This is where Technical Language Services goes above and beyond to help ensure your project launch is successful.